{"product_id":"antique-french-byrrh-advertising-display-card-c1900-large-format-belle-poque-aperitif-art-violet-frres-thuir-french-ephemera","title":"Antique French Byrrh Advertising Display Card c.1900, Belle Époque Aperitif Art","description":"\u003cp style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e✦ RARE LARGE-FORMAT FRENCH ADVERTISING DISPLAY CARD — BYRRH APERITIF, C. 1900–1915 ✦\u003c\/p\u003e\u003cp style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eStep into a sun-drenched French café at the turn of the century. This stunning, large-format Byrrh advertising display card — measuring an impressive 16\" × 13.5\" — is a genuine artifact of France's Belle Époque, when Byrrh was the most celebrated aperitif in the country.\u003c\/p\u003e\u003cp style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e═══ WHAT YOU'RE GETTING ═══\u003c\/p\u003e\u003cp style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eThis is NOT a postcard or a small reproduction. This is a full-size, commercial display piece — the kind that sat on café counters and wine shop shelves across France. It features a beautifully illustrated allegorical Catalan\/Spanish woman in traditional regional dress, holding a glass and grapes, with bold red-on-cream typography that lists the brand's impressive network of entrepôts (warehouses) and succursales (branches) across France, North Africa, Belgium, Argentina, England, and Canada — a testament to just how globally dominant Byrrh was in its heyday.\u003c\/p\u003e\u003cp style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eThe text identifies the producer as \"Maison L. Violet \/ J. \u0026amp; S. Violet Frères Successeurs à Thuir (Pyrénées-Orientales)\" — the founding family of the brand, placing this card squarely in the early company era, before Byrrh was absorbed into larger corporate ownership.\u003c\/p\u003e\u003cp style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e═══ THE HISTORY ═══\u003c\/p\u003e\u003cp style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eByrrh was created in 1866 by brothers Simon and Pallade Violet in the small Catalan town of Thuir, in southern France near the Spanish border. Originally marketed as a medicinal \"vin tonique au quinquina\" (quinine wine), it exploded in popularity during the Belle Époque and became one of the most advertised brands in French history — its bold Art Nouveau posters and display cards are now recognized as iconic works of commercial art.\u003c\/p\u003e\u003cp style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e═══ CONDITION ═══\u003c\/p\u003e\u003cp style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eAntique — shows age-appropriate wear, including slight edge wear and surface patina consistent with over 100 years of history. The illustration and text remain vivid and highly displayable. This is a folding double-panel card. Please review all photos carefully.\u003c\/p\u003e\u003cp style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e═══ DETAILS ═══\u003c\/p\u003e\u003cp style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e• Size: 16\" × 13.5\"\u003c\/p\u003e\u003cp style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e• Origin: France (Thuir, Pyrénées-Orientales)\u003c\/p\u003e\u003cp style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e• Era: Belle Époque, c. 1900–1915\u003c\/p\u003e\u003cp style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e• Material: Heavy card\/cardboard with lithographic print\u003c\/p\u003e\u003cp style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e• Language: French\u003c\/p\u003e\u003cp style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e═══ DISPLAY IDEAS ═══\u003c\/p\u003e\u003cp style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eFrame it. Lean it. Style it with vintage wine bottles, French linen, or antique barware. This piece is a conversation-starter in any kitchen, dining room, bar cart vignette, or French country interior.\u003c\/p\u003e","brand":"Aimee's French Market","offers":[{"title":"Default Title","offer_id":45824528515270,"sku":"Vint-Byrrh","price":205.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/9971\/3478\/files\/IMG_1373.webp?v=1778121140","url":"https:\/\/www.aimeesfrenchmarket.com\/products\/antique-french-byrrh-advertising-display-card-c1900-large-format-belle-poque-aperitif-art-violet-frres-thuir-french-ephemera","provider":"Aimee's French Market","version":"1.0","type":"link"}